Successful Exits

Babel Media Limited

Babel Media Limited
The sale of Babel Media Limited to Quattro, an Indian outsourcing company, completed in June 2008.
Chrysalis originally invested in Babel in 2001 when it provided capital to fund the expansion of the company. Chrysalis took on an active position on the board of Babel and provided additional financial support to facilitate growth.
Chrysalis held 22% of the equity of Babel and achieved a very good return on its investment.
Babel is the industry leader in specialist outsourced services for the games and interactive entertainment industry with offices in Brighton, Los Angeles, Montreal and New Delhi.

ILG Digital Limited

ILG Digital Limited
Chrysalis’ investment in ILG was sold in April 2008 to ECI, the private equity group, as part of the sale of institutional and some management shareholdings. The deal valued ILG in excess of £45m. Chrysalis received £2.6m, three times its cost of investment which was made in October 2005.
ILG is a leading digital media agency. It has turnover in excess of £100m of online media expenditure across display advertising, search marketing and affiliate management. The group is made up of 3 divisions: i-level Limited, Generator and Premier Affiliate Networks.

Advance Media Information Limited

Advance Media Information Limited
was acquired by Precise Media Group in December 2007 for £2 million. Chrysalis’ original investment was made in 2000 when finance was provided to develop what was then an early stage business. Support was provided in two further rounds of funding which also involved a restructuring of the management team. AMI provides an online database of future events covering political, entertainment, lifestyle, business and financial news information.

Strainstall

Strainstall
Strainstall was acquired by James Fisher and Sons plc in October 2006 for a maximum consideration of £11.2million, including the assumption of £4.2million of debt.
Chrysalis originally invested in Strainstall in 2000 when it backed the management buy-out from TT Group. Further funding was provided to assist the acquisition of two businesses. The realisation achieved a money multiple of over 2 times and an IRR of 27%.
Strainstall designs and supplies safety and productivity based monitoring control, load measurement and structural monitoring systems. The group operates internationally and services a wide range of industries including the marine, offshore, nuclear and rail markets. Turnover for the year ended 30 September 2006 was £12m.

Ma Potters

Ma Potters
Ma Potters was acquired in February 2007 by Tragus, the owner of the Café Rouge chain, for £14.15million.
Chrysalis originally invested in the Ma Potters branded restaurant business in 2003 providing funding to roll out the chain nationally. Specialising in establishing family dining restaurants in shopping centre sites such as the Trafford Centre in Manchester, Meadowhall in Sheffield and Xscape in Glasgow, the company grew quickly. Turnover in the 12 months to 31 December 2006 was £12.5m.
Chrysalis invested £1m for a 14.6% stake in the company. The realisation achieved a money multiple in excess of two times and an IRR of 26%.

Protx

Protx
Protx a secure internet payment gateway company was acquired in November 2006 by Sage plc for £18m and some deferred consideration.
Chrysalis participated in 7 rounds of funding from March 2002 until July 2005 to help finance the development of the technology and the early stage losses, ending up with a £450k investment for a 12.5% stake.
Following the sale Chrysalis booked a profit over cost of £1.8m and the investment produced an IRR of 62%.